Is Your Marketing Copy Connecting to Your Audience?



We will discuss valuable and attractive words you can use in your marketing copy to better connect with your audience.

Marketing copy is a difficult task. You want to get your message across, but you also want to be engaging and friendly.

Knowing how to write compelling marketing copy to connect with your audience better than anyone else in your industry is essential.

In this blog post, we’ll look at how certain words help convey an authentic voice and create an intimate connection between you and your customers.

Use action words and powerful verbs.

Use action words and powerful verbs when writing copy for your product or service. Verbs tell the reader what you want them to do—buy, sign up for your email list, etc.

Use words that make your customer feel good about themselves and their decision to buy from you: “You’ll be thrilled with this product!” or “This tool will save you hours every week.” Don’t be afraid to use exclamation points!

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People love “you” words.

The word “you” is a powerful tool in your marketing, and it’s the most personal pronoun and helps to connect with your audience by making it seem like you are talking directly to them.

Use words like “you’re,” “you’ll,” and “yourself,” for example, to create a closer connection between yourself and the reader:

  • You’ll love this new product we’ve just released!
  • It’s perfect for your home-based business so that you can spend more time with your family.
  • You deserve more from this industry. You should be able to earn more money for less work because that’s how much value our service provides for businesses like yours every day!

Personalize your copy with the word “I.”

Simple, direct, and personal.

When you use the word “I” in your copy, it’s a way of showing that you’re not just a faceless corporation.

It also helps establish a more intimate relationship with the reader by letting them know that they’re talking to an actual person.

In addition to making your copy sound more human and less corporate, using “I” can effectively express empathy with your audience—after all, we’re all humans here!

Related: Writing Tips for Content Marketing

First-Hand reviews are powerful

As an example, think about how online reviews work: people trust other people who have similar experiences or opinions as them when it comes to buying things online.

People don’t just want information; they want guidance from someone who has been there before them (even if it wasn’t the same situation).

There’s nothing like first-hand experience to help you understand what someone else is going through.

When making purchases for themselves or others, they care about deeply; most consumers are still influenced by first-hand experience over anything else.

People like to hear about themselves.

We all want to feel unique and essential, a human need. And the best way to make someone feel special is to talk about them and their experiences.

People love reading things that are relevant to them, whether it be a product review or an article on topics they’re interested in. If you can connect your marketing copy directly with what people want, they will likely engage with your brand and purchase from you.

For example: “I recently went on vacation at [location]. While I was there, I bought . I loved how well made it was because it only took me five minutes to put it together!”

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Use simple and familiar words and phrases.

When you write, the most important thing to remember is that your audience likely isn’t as familiar with your industry as you are. They will probably be lost and confused if you use complicated words, phrases or sentences.

Avoid long sentences and paragraphs! Longer sentences make it more difficult for people to digest what’s written and can leave them feeling overwhelmed by all of the information they’re trying to absorb at once.

Keeping your customer in mind

All you have to do is use more attractive and valuable words than your competitors’ words.

And while there are many ways to do this (like writing from the perspective of a potential customer or focusing on benefits instead of features).

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Use power words

One powerful way is by using words that make people want to read more. One way to do this is by using powerful words. Power words are words that make people feel something and can be used to strengthen your marketing copy.

They’re common English words (so they don’t sound strange or forced), but they have a more emotional impact than most other words.

Don’t use jargon

Jargon is a word or phrase that a specific group of people uses. It’s often used in marketing but can confuse the average person. Jargon may make your copy hard to understand, mainly if you use it too much or incorrectly.

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Simplify your sentences

A simple sentence has one subject, one predicate and no conjunctions.

Additionally, you want to use active voice wherever possible because it makes things more interesting for your reader and helps them connect with what’s going on in your story or ad copy.

Use numbers to attract attention.

Numbers are a great way to grab people’s attention and emphasize the importance of what you’re saying. They also show results, benefits, savings, and ROI (return on investment).

You can use numbers in your marketing copy in several ways:

  • To highlight a point that is important or intriguing
  • To show how much something costs compared to other options/products out there
  • To show how much time an action or process takes

Related: Why You Should Use Elementor for Your Next Web Design Project

Use urgency to motivate your audience

Urgency is an effective tool for explaining why your audience should act now rather than later.

For example, if you’re offering a discount to entice people to buy your product or sign up for your service, consider using words like “early bird” or “limited-time offer.”

You can also use urgency to motivate readers on the fence about making a purchase decision. For example, you could use phrases like:

  • “This week only!”
  • “Act now!”
  • “Hurry before it’s too late!”

Related: Ecommerce SEO Guide For Serious Sellers Who Want To Get Ranked Quickly


I hope you found this post helpful! As a reminder, ensuring your content connects with your audience is essential.

You can do this by using words and phrases that resonate with them, like “you” or “I,” and by using simple language that they understand.

When you avoid long sentences full of distracting modifiers and complicated jargon, people will feel more connected with what you have to say.

Bianca Bien-Aime

Bianca Bien-Aime

Bianca is the founder of Ashbi Creative Studio. She helps companies grow their business by boosting their online presence with branding, design, and marketing tactics. Bianca is a graphic design specialist specializing in branding, brand strategy, packaging and social media content.

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