Writing Tips for Content Marketing



Define your audience.

When you begin to write, it’s essential to define your audience. Know what they want and what they need, as well as the questions they are looking for answers to.

  • What do they want?
  • What do they need?
  • What questions do they have?

Once you know their needs and wants, determine if your content will meet them. If it does not, consider creating additional content that could provide value for this group of readers.

Use simple language.

Writing for your audience means writing in a way your reader can understand and enjoy. When it comes to content marketing, this means using simple language.

To do this, you need to consider several things: the level of education (or lack thereof) of the readers you’re targeting, their interest in what you have to say, their experience with the topic, and whether or not they have prior knowledge about your case.

Add a little personality.

Letting your voice shine through is one way to add a little personality. You don’t have to be a professional writer, but you should write in a friendly tone and use humour. While at it, try to use a conversational tone—even when writing about more complex topics like finances or health care. Remember that people aren’t reading your content for its literary value; they want the information and advice they need!

Get visual.

Visual content is one of the most engaging types of content you can create, and it’s also great for getting people to remember what they read.

Here are some tips for creating visual content that will help you get readers engaged:

  • Use images in your written posts. Images are an essential part of content marketing because they allow you to show off your products in action, make something easier to understand (like a flow chart), or be appealing—they’re better at grabbing attention than words alone! A picture is worth 1,000 words, after all!

Write for SEO and mobile devices.

You want to ensure that your content appears in search results, right? Then use keywords in the title and meta description, and then use them again throughout the body of your content. Also, ensure you have them in the URL, image alt text (text describing an image used by screen readers), image title and file name. And don’t forget to include relevant keywords in any captioning around photos or graphics!

Mix up your content.

  • Mix up your content.
  • Mix up the format of your content, such as by using different kinds of media (e.g., video, blog posts, and podcasts) or by creating an interactive experience (e.g., quizzes).
  • Mix up the topics covered in your content. You can also mix up the topics you cover by using a variety of voices—for example, if you’re writing a series on how to use SEO tools but are blogging about it instead of having someone else write those posts for you.

Step away and edit later.

Editing your content is a vital part of the content marketing process. However, editing can be stressful and time-consuming if you don’t have a system. So, here are some tips for editing your writing before it’s published:

  • Step away from the computer. Editing after writing can be tricky because you’re too close to the piece and might miss things that need fixing. Step away from your computer screen for at least an hour before re-reading what you’ve written. Reading on a different device may also help—the size difference between a laptop screen and an iPad screen can make for easier reading and editing!
  • Edit later in the day (or week). When I edit my work late at night or early in the morning when I’m tired, it sometimes feels like more effort than it’s worth since my brain isn’t working 100%. As an alternative, try not to edit correctly when completing new pieces—give yourself some space between finishing something and ensuring its quality before publishing it!
  • EDIT IN A DIFFERENT ENVIRONMENT! When we write something (whether it be blog posts or emails), our mind tends to fill up with distractions while trying out ideas–this makes us less likely to catch mistakes made by ourselves earlier on when reviewing them again later down this path… so how do we fix this problem? By changing environments entirely–going outside into nature or somewhere else altogether such as another room inside our home where there’s less clutter around us.”

Be consistent with your voice and content.

Consistency is essential for your voice, content, and brand.

  • Consistency of voice. Consider what your company’s tone is like on social media and in person. Then create a style guide to help your team stay consistent across all platforms.
  • Consistency of content. The best way to be consistent with content is to plan for it by developing a strategy for creating or curating content that meets the needs of your target audience(s). You can also use tools like Canva or Snappa (with an Adobe subscription), so you don’t need to spend hours designing every piece yourself—you have one source file and make tweaks when publishing each post!
  • Consistent brand identity across channels: The elements that make up your visual identity should appear everywhere, whether it’s logo design or colour scheme. Hence, customers know exactly who they’re interacting with at any given time without having done research beforehand.

Make it shareable.

Make it shareable.

This should be obvious, but it’s important enough to list twice: if you want your content to get shared, you need to make it catchy and enticing. Your headline or call-to-action (CTA) needs to grab the reader’s attention, while everything else should speak directly to their interests. You might even consider using a good image—a picture is worth 1,000 words!

These tips will help you write better content for your marketing

  • Use simple language.
  • Add a little personality.
  • Get visual.
  • Write for SEO and mobile devices.
  • Mix up your content with infographics, videos, podcasts, blog posts, and emails. Be consistent with your voice and content so that readers know what to expect from you, but be flexible enough to change it up when necessary—or when the mood strikes you! Your readers will return if they know what they’re getting each time they visit your site: good information is presented in a fun way by someone who cares about them (you). Remember: having fun is part of the job!


There’s no one-size-fits-all approach to content marketing, but there are a few things you can do to make sure your content is the best it can be. By understanding your audience and what they want, you’ll create better content with a more compelling voice and visuals than other brands in your industry. You’ll also have fun creating content if you remember that it should be an extension of who you are as a brand or company! Lastly, make sure you share your posts with people who might be interested—that way, they can see how awesome it is too.

Cameron Ashley

Cameron Ashley

Cameron is the co-founder of Ashbi Creative Studio. He helps companies grow their business with branding design and marketing strategy. Cameron is a digital marketing expert specializing in WordPress design and development, search engine optimization and content writing.

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