Branding vs Marketing: What Is The Difference?



Branding is a process everyone, from an individual to a business, goes through to create a memorable public image. Digital marketing involves communicating with your target audience, converting them into leads and customers, and building loyalty.

To build a successful brand, you need to understand how branding works, why it’s essential, and how to use it to attract customers to your business and build a brand.

What is branding, and what does it mean for you?

Branding is about defining your brand. This can involve naming your company, developing a logo, creating an image, defining a target audience, and setting goals for your business. This will help strengthen your brand’s message.

It makes your company stand out from the crowd so that people who hear your name or see your logo know precisely who you are and what you do.

When it comes to brand strategy for online businesses like e-commerce stores, branding also includes creating a website with a unique design that matches your mission statement and overall vision for your products or services.

For example, if you run a pet store, you’ll want to ensure that everything about your site — down to the font used on every page — reflects this fancy through visual branding.

Branding helps people remember who you are and what you do so they can easily recall information about you later on down the road when needed for future purchases or referrals of friends/family members to use your services or products (also known as “brand awareness”).

 Branding is about creating a consistent customer experience with the company logo, colour scheme, and even how quickly calls are answered by phone reps or returned from emails sent out through customer service channels.

Branding is building consumer awareness of a product or service to become associated with positive attributes such as quality, value, or trustworthiness by associating it with qualities like credibility, reliability, etc.

What is marketing, and how does it work?

Marketing drives sales. It is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing is one of the four critical functions within an organization’s business model (along with product development, sales, and finance). Marketing has become a dominant business function in modern corporations, creating a “marketing department” or “marketing team” within many companies.

Marketing strategies help organizations develop a consistent message about their brand identity for customers. This consistency helps consumers decide which products best meet their needs.

The main objective of marketing is to select target markets through segmentation based on demographics or psychographics and then attract them to the company’s brand by creating an emotional connection between consumers and the brand through advertising.

Brand managers will implement these campaigns across multiple channels and marketing activities, including television, radio, and print media such as magazines and newspapers.

Successful marketers clearly understand what people want, how they behave when making decisions about products or services, and how to communicate directly with them using different media channels such as email newsletters and social media platforms like Facebook and Twitter.

Marketing campaigns involve analyzing market data (such as consumer demographics), identifying target markets, and developing strategies for reaching those markets through various channels, such as direct mail campaigns or email blasts, using email marketing software like MailChimp or Infusionsoft.

What tools do you use for branding?

Adobe Creative Cloud

I use Adobe Creative Cloud for all my design work, and I have a subscription and can use any of the programs they offer, including Photoshop, Illustrator, InDesign, and more.

Astute Graphics

This subscription service allows me to create vector graphics for my designs. I love working with vectors because it will enable me to scale my innovations up or down without losing quality. It also means I don’t have to worry about the file size is too large for people to download.


Envato is a marketplace where designers can sell their products. It has many categories from which you can find anything from fonts to graphics packs. I mostly purchase graphic bags here as they are affordable compared to buying them individually from stores like Shutterstock or iStockPhoto.

What tools do you use for marketing?


An email marketing service for small businesses and non-profits includes e-newsletters, automated email marketing campaigns, email list segmentation, and social media integration. MailChimp also offers a variety of automation features so you can send out emails automatically when your subscriber signs up or performs a specific action on your website (e.g., when they open an email)

Google Analytics

A free service offered by Google generates detailed statistics about website visitors, including where they come from and what they do while on your site.


SEMRush is an excellent tool for tracking your competitors in Google. It gives you detailed information about their search engine optimization strategies, including keywords and topics they are targeting, how well they are doing with these terms, and more. This can be incredibly powerful when planning your SEO strategy and finding untapped markets.

Social Media

We use Facebook, Twitter, Instagram, and Pinterest to drive traffic to our website, blog, and social media profiles. The more people we can get to follow us on these platforms, the better our chances are of reaching new customers.

We also use social media to monitor what people say about us online, which helps us decide what to post on our blog or newsletter next.

We also use social media to share stories relevant to our industry and the types of clients we work with. If a client has a great experience with one of our recommended products or services, we’ll share that story on Facebook or Twitter so others can see it too!


Branding is a process everyone, from an individual to a business, goes through to create a memorable public image. Marketing involves communicating with your target audience, converting them into leads and customers, and building loyalty.

Hopefully, you better understand branding and marketing, not to mention how they differ. Both are vitally important to your business’ success.

Bianca Bien-Aime

Bianca Bien-Aime

Bianca is the founder of Ashbi Creative Studio. She helps companies grow their business by boosting their online presence with branding, design, and marketing tactics. Bianca is a graphic design specialist specializing in branding, brand strategy, packaging and social media content.

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