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Brand Strategy & Creative Direction [.AI TEMPLATE]



This brand strategy & creative direction template helps with the brand strategy & creative direction when designing a brand identity. This template helps you and your client identify the core beliefs of the brand, creating an awareness that will guide both parties throughout the process!

Once you understand who your audience is, what they want and how to position yourself against competitors, then it’s a lot easier to figure out what kind of design will appeal most strongly.


24-page Adobe Illustrator file
Brand story
Brand values
Brand personality
Character map
Value proposition
Brand tone
Brand Archetype
Target audience
Customer persona
Customer persona
Golden Circle
Competitor analysis
Moodboard & creative direction
Brand assets

How to use:

Download Google Font: Jost https://fonts.google.com/specimen/Jost
Adobe Illustrator – Basic knowledge of the software to tweak and edit templates.


There are no refunds for digital template purchases under any circumstances. All products are on (ONE editable layer)
If you need help with your purchase, please contact [email protected]



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