A pack has to fit a physical format and explain a product. A strong brief connects those two jobs before visual exploration begins.
Confirm the format with your supplier
Bring the current dieline, dimensions, material and print specifications. Identify who will answer production questions. A mockup is useful for reviewing a direction, but it does not replace a supplier-approved production file or proof.
Map the whole range
List products, variants and sizes, including likely near-term additions. Decide what stays consistent and what must differ. In CocoFro’s range, flavour colours change while the identity holds the family together.
Get product information into one document
- Approved product names and descriptions.
- Final copy and required label information supplied by your team.
- Barcode assets and placement requirements.
- Brand files, photography and existing pack examples.
Nominate the person who approves product information. Design review and specialist label review are separate responsibilities; agree both before print preparation.
Plan the handoff
Confirm which formats and variants are included, who checks supplier proofs and which files your team needs. Show how the pack will appear in a store or online listing as part of the review, without treating a presentation render as a finished production sample.
