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SELECTED WORK / Branding · Packaging

CocoFro: brand and packaging design.

Brand identity and colourful packaging for freeze-dried ice cream.

Brand identityPackaging design
Pink, blue, purple and yellow CocoFro freeze-dried dessert packs for four flavours
THE CONTEXT

CocoFro design project brief.

A freeze-dried ice cream range needs to communicate flavour and personality at a glance. CocoFro brings both together in a colourful brand and packaging system.

Client
CocoFro
Year
2024
Ashbi’s role
Brand identity · Packaging design
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Four CocoFro freeze-dried dessert flavours arranged beneath A Taste of Space banners
THE APPROACH

Our brand identity and packaging design approach.

Expressive type anchors the identity. A distinct colour palette for each flavour creates variety while keeping the range recognisable as one family.

The identity extends from the ice cream packs into playful branded applications.

WHAT WE CREATED
  • Brand kit
  • Packaging artwork
  • Figma design file
  • Product renders
MORE APPLICATIONS

More CocoFro brand and design applications.

Explore more examples shared by Ashbi on Dribbble.

DigitalWebsite designCampaignEmail newsletterBrand applicationSticker pack
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