Concept & direction
A visual approach informed by the product, audience, format, and existing brand.
FOR CPG & DTC PRODUCT BRANDS
Product packaging design with a personality of its own.
Give your product a recognisable identity and make flavours, sizes and variants easy to distinguish. We develop the design around your pack formats and supplier specifications.
30 minutes with Bianca to discuss your goals and the next step.
CocoFro / Packaging designTHE OPPORTUNITY
How should your product packaging range fit together?
Clear product information, a recognisable family resemblance, and enough distinction to help people find the right variant.
A PROJECT TO EXPLORE
Marin Food: packaging design in practice.
Marin Food shows how one packaging system keeps its range recognisable while giving each product its own colour and name.
ASHBI’S WORK
- Brand kit
- Packaging
WHAT THE PROJECT CAN INCLUDE
What your product packaging design project can include.
We agree the exact scope before starting. A project like this may include:
Pack artwork
Designs developed against the agreed pack formats and supplier specifications.
Range & handoff
Agreed variants, presentation mockups, and artwork prepared for coordination with your production partner.
A launch, a range extension, or a packaging refresh. Timing and budget depend on the deliverables and review stages we agree together.
HOW WE GET STARTED
How your product packaging design project gets started.
- 01
Understand the product
Review the audience, range, format, supplier information, and existing brand.
- 02
Develop the pack
Build the visual direction and artwork around agreed dielines and product content.
- 03
Prepare the range
Extend approved design across variants and coordinate a useful production handoff.
“She went above and beyond, and I was thrilled how the outcome of the branding for my company came out. I would 1000% recommend working with her.”
GOOD TO KNOW
Your product packaging design questions, answered.
Can you use our current identity?
Yes. We can build packaging from an established brand or include an identity phase if it needs one.
Who confirms product claims and label requirements?
Your team supplies and approves product information and required labelling. Specialist regulatory advice is outside the design scope.
Let’s talk about your product packaging design project.
Tell us what you need, your timing and what you already have. Bianca will discuss where Ashbi can help.
Or email [email protected]