Start with the right questions
Get clear on your audience, what makes you different, and what your brand needs to communicate.
01 / BRAND
Brand strategy and identity design for product brands.
Brand strategy, logos, typography and guidelines your team can use across packaging, websites and marketing.
For a new product brand, a rebrand or a focused refresh.
WHAT THIS WORK CAN DO
A brand identity your team can use everywhere.
We tailor the work to your customers, existing materials and project goals.
Make the pieces belong together
Build a recognisable system of type, colour, imagery, and graphic elements.
Put the identity to work
Apply the direction to the formats your team actually needs.
WHAT THE PROJECT CAN INCLUDE
Brand strategy and identity design deliverables.
We agree the pieces your project needs before work begins.
Strategy & positioning
Audience, competitive context, positioning, and creative direction shaped around the decisions ahead.
Identity system
Logo, typography, colour palette, and graphic elements, developed as a connected visual language.
Guidelines & applications
Practical guidance and agreed launch assets so your team can use the identity consistently.
A SCOPE THAT FITS
Choose the scope for your design project.
A recognisable identity your team can use across packaging, websites and everyday communications. We agree the exact deliverables, review stages, and timing together before the project begins.
Tell us about your projectA USEFUL STARTING POINT
Brand project
A new brand, a rebrand, or a focused refresh.
- Positioning and creative direction
- Visual identity system
- Guidelines and agreed launch assets
Every project is scoped to its needs. We’ll discuss budget and schedule during discovery.
RELATED WORK
Brand identity & strategy projects from our studio.
Branding · PackagingCocoFro
Branding · Packaging · WebsitesMarin Food
Branding · Packaging · WebsitesWaagBag
Swipe to explore
HOW WE GET THERE
Our brand strategy and design process.
- 01
Discover
We discuss your customers, goals and existing brand or website.
- Your part
- You share your goals, existing material and any customer research.
- What moves forward
- A brief describing the problem and what the project needs to achieve.
- 02
Define
We agree what to create, the design direction and the schedule.
- Your part
- You help choose priorities and confirm the brief.
- What moves forward
- A project scope with deliverables, review stages and milestones.
- 03
Design & build
We share designs for your feedback, refine them and build the agreed work.
- Your part
- You review the work and share consolidated feedback.
- What moves forward
- Reviewed designs and the agreed files or website build.
- 04
Launch & support
We prepare the final files or website and explain how to use and update them.
- Your part
- You approve final content and handoff requirements.
- What moves forward
- Final files or website access, usage guidance and agreed support.
“I got a full rebrand and new website for my business and Ashbi Design exceeded every expectation.”
Can we start with strategy?
Yes. A focused strategy workshop can help clarify positioning and priorities before moving into identity design.
Do we need a complete rebrand?
Not always. We look at what is working first, then agree whether a focused refresh or a new direction makes sense.
What will we receive?
The agreed identity files, guidelines, and applications are listed in the project scope before work begins.
30 MINUTES WITH BIANCA
What’s next for your brand?
A new product, a brand refresh or a website that needs attention? Tell Bianca what you have in mind. We’ll talk through where Ashbi can help.
[email protected]