How to Build a Brand Online



Have you ever considered building a brand online? It’s not just about creating a logo and using colour schemes—although those things are essential. It’s also not just about making sure your message is on point.

Your brand is everything, and it helps customers quickly identify who you are and can be an essential component in building your business. But what is a brand, how do you make a brand, and how can you develop one that works for your business?

What is branding?

A brand is your business. People first think of it when they hear your name or across your website or social media pages. It makes you unique and gives you an edge over the competition—a promise to customers that says, “This product will do this for me; this service will provide me with that result.”

But branding isn’t just about how you present yourself online: it’s about creating a consistent customer experience throughout their journey with you. If a customer buys one of your products, meets with one of your staff members, and walks away feeling like they’ve been looked after—that’s great branding!

Define your values

Values are the things you stand for. They’re what you believe in and what drives your actions. They help people figure out if they want to be associated with you, buy from you, or partner with you.

If we were to say that values are the same as mission statements, that would be a bit of an oversimplification. A mission statement is more about “what” than “how.” It’s about what your business does rather than why it does or who benefits from its existence. Your values should focus on your business’s existence and how it will help others (or even yourself).

The easiest way to start defining your company’s values is by considering these questions: What am I trying to achieve? What am I trying to sell? What am I trying to say? And how will people benefit from my product/service/message?

Define your audience

Before you can begin to develop a brand, you need to understand your audience. This step is crucial because it’s the foundation for everything else.

  • Understand the problems they face and how those problems are solved
  • Understand their goals and challenges
  • Understand their demographics (age, gender, etc.) and behaviour (where they spend their time online)

Create content for your target audience.

This is the most crucial step in creating a brand online. If people don’t know who you are, they won’t be able to find you. To get people to come to your website, you need to create excellent quality content that gets other people excited about your work.

This can include blog posts, infographics, videos, or podcasts—this is where creativity comes in! Ensure that each piece of content has clear value for your target audience (people who want what it is that you sell).

The more value they derive from it, the more likely they’ll be interested in buying from you later down the road.

The most successful brands understand their target audience very well—they know exactly what their customers want and need before even having an idea themselves! The best way for any business owner or entrepreneur to build understanding between themselves and their target market would be through marketing research.

This includes surveys conducted via email or social media platforms such as Facebook Pages, or Twitter accounts, where users’ personal information can then be analyzed into demographic buckets based on age bracket demographics such as 18–24-year-olds versus 25–30-year-olds because only then will businesses have access into who precisely “their” customer base consists of so that when crafting new campaigns onto existing websites/apps/social media pages etc.

Build a website and blog.

Your website is your home base. It’s where people will come to learn about you and your brand, and it’s the first place they’ll go when they’re ready to buy something from you. To start, all you need is a domain name and hosting package—and we’ve got everything else you need right here!

Once you’ve built your site, make sure it includes these essential elements: an engaging About page that introduces anyone visiting it; an easy-to-navigate product menu (with links to all of your products); a blog section that tells the story behind what you do and why; event listings for any events related to your business (e.g., book signings or seminars); ways for customers to contact or interact with each other on social media; examples of reviews left by previous customers; testimonials from clients who have worked with

Get active on social media.

Social media is a great way to connect with your audience. If you’re already on social media, you probably know that by now, but it bears repeating. Many brands are still hesitant to hop on board the social train, but it’s time for them to get on board—or risk being left behind.

Social media is also great for your brand’s personality and voice to shine through. You can show off what makes you different from other businesses in your industry by using Instagram or Snapchat stories or even creating an entire YouTube channel (which we’ll discuss later).

Finally, social media is an excellent way to share content like blog posts or photos of new products/services before they go public. This gives potential customers early access while building anticipation around these posts’ release dates so that there’s already more buzz than usual surrounding them!

Create assets, guides and tools.

Now that you have started building a brand online, it is time to create some assets. These assets are guides, tools, and products that help your customer with their online needs. Creating these assets will increase credibility, show expertise in your industry, and makes the buying process much easier for your customers.

Create a guide to help your customer

A great way to do this is by creating a guide or tutorial on using your product or service. If you sell eCommerce software, for example, write a guide on how to set up an online store with your software. If you sell coaching services, create an ebook on “How To Be An Efficient Entrepreneur.”

Create a tool to help your customers

A tool can be anything from an app (such as Shopify) or even something as simple as a checklist that you can use when working with clients. The tool should be something that will make their lives easier. Maybe it’s a new way of looking at things so they can solve problems more efficiently, or perhaps it’s something that helps them get their job done faster or better than before (like Shopify).

Create an asset to help yourself

You can create assets like infographics or videos that people can share on social media or in email blasts. These investments tend to perform well because they offer information in an easy-to-digest format and contain links to your website where people can learn more about what you are talking about or purchase products related to what you are teaching them.

Start guest blogging.

Guest blogging is a great way to attract new readers and build your brand online. When done correctly, guest blogging can help you:

  • Get links back to your website (and therefore more traffic). This is one of the most important benefits of guest blogging. Suppose a blog with an audience similar to yours publishes one of your articles. In that case, it’ll give you credibility for other people looking for information about that topic—and also some free marketing in return.
  • Establish yourself as an expert or thought leader in your field. Guest authoring shows that you’re knowledgeable enough about something that someone else wants to publish your opinions on the subject matter; this makes it easier for potential clients or employers to trust what you have to say on related topics later down the line.
  • Build relationships with influencers and competitors who might otherwise ignore you entirely or, worse yet, actively dislike what you do so much they’d rather not see any mention of it!

Work with influencers.

Influencers are people with a large following on social media. They can help you reach your target audience, helping you build trust with your target audience and build authority for your brand.

Regarding promoting products, influencers are especially valuable because they have already built trust among their followers. If someone sees an influencer using a product, they’re more likely to purchase it themselves because they know it’s good quality based on their friend’s recommendation.

Incorporate video into your strategy.

Incorporating video into your strategy is a great way to tell your story and show off your products, services, and team. Video is also a great way to show off your brand’s culture.

If you’re starting, get creative with the video you can create on a budget. Shoot simple videos using an iPhone or other smartphone camera. Use a program like iMovie on macOS computers or Google Photos for Android phones for editing purposes—there are many free options!

Use paid marketing to get in front of the right people.

Paid marketing is a great way to get in front of the right people. One of the best things about paid marketing is controlling who sees your ads.

Your target market will see your ad and take action, whether by clicking on it, visiting your website, or calling you for more information. Paid advertising can be expensive, but it also allows you to test the waters before investing too much time and money into other forms of online marketing that may not work well for your business model.

Paid advertising has its drawbacks, too: You’re spending money on every click or impression (the number of times an ad appears on someone’s screen). With paid advertising, each click only gets one chance at converting—and it’s gone forever! So while paid advertising can be effective in getting exposure for your brand, if you don’t have enough budget available to test different types of campaigns against each other (like Facebook versus Google), then there are better options out there than just paying money without knowing whether they’ll work first.”

Building a solid brand online is about telling your story and connecting with the right people.

Building a solid brand online is about telling your story and connecting with the right people. First, you need to know your audience, then find out what makes you unique as an organization or individual.

From there, it’s time to outline where you are going (or where your business is going) and how you plan on getting there—which may be a combination of things like new projects or services offered by your company or new ideas/products that will align with your mission statement (or even just general day-to-day operations).

Finally, once all these basics are established in stone—and this may take some time—it’s essential for every member of the team involved in creating content online (including designers/developers)

to sit down together and create a list of “dos” and “don’ts” based on what the brand stands for overall: what will make us successful?


In short, branding is about who you are and what image you want to project. Every business needs to think about its brand. By building a solid online brand, you will be telling your story continuously; this story will ensure that people who need your services know about them.

As with any marketing strategy, it’s not just about putting out good content; instead, it’s about makensuringat the right people see what thaitou can by choosing the right target market and considering where you will post your content before writing it.

Bianca Bien-Aime

Bianca Bien-Aime

Bianca is the founder of Ashbi Creative Studio. She helps companies grow their business by boosting their online presence with branding, design, and marketing tactics. Bianca is a graphic design specialist specializing in branding, brand strategy, packaging and social media content.

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