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Hopscotch: brand design.

A playful identity for a Korean-inspired breakfast pudding.

Creative directionBrand identityPackaging designWeb designProduction design
Hopscotch project artwork
THE CONTEXT

Hopscotch design project brief.

Hopscotch’s identity brings a playful spirit to a Korean-inspired fermented breakfast pudding.

Client
Hopscotch
Year
2023
Ashbi’s role
Creative direction · Brand identity · Packaging design · Web design · Production design
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Hopscotch — brand and packaging artwork, view 1
Hopscotch — brand and packaging artwork, view 2
Hopscotch — brand and packaging artwork, view 3
Hopscotch — brand and packaging artwork, view 4
Hopscotch — brand and packaging artwork, view 5
Hopscotch — brand and packaging artwork, view 6
Hopscotch — brand and packaging artwork, view 7
THE APPROACH

Our brand identity, packaging design and website design approach.

Friendly colours, expressive typography, and custom illustration make the product feel warm and approachable.

A characterful identity expressed across the product range and its supporting materials.

WHAT WE CREATED
  • Brand kit
  • Packaging
  • Web design
  • Sell sheets
  • Brand deck
  • Renders
MORE APPLICATIONS

More Hopscotch brand and design applications.

Explore more examples shared by Ashbi on Dribbble.

DigitalWeb designSales materialSell sheets
KEEP EXPLORING

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Bianca, Ashbi’s creative director
BiancaCreative director & your first conversation
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What’s next for your brand?

A new product, a brand refresh or a website that needs attention? Tell Bianca what you have in mind. We’ll talk through where Ashbi can help.

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