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SELECTED WORK / Branding · Packaging

Blend: brand and packaging design.

A coffee identity with a playful point of view.

Creative directionBrand identityPackaging design
Blend work by Ashbi Design
THE CONTEXT

Blend design project brief.

Blend Coffee Roasters speaks to a generation that values creativity and self-expression. Its identity brings that energy to everyday coffee rituals.

Client
Blend Coffee Roasters
Year
2022
Ashbi’s role
Creative direction · Brand identity · Packaging design
Discuss a similar project Explore packaging design
Blend — brand and packaging artwork, view 1
Blend — brand and packaging artwork, view 2
Blend — brand and packaging artwork, view 3
Blend — brand and packaging artwork, view 4
THE APPROACH

Our brand identity and packaging design approach.

Oversized typography, blue and pink, and playful layouts carry the same personality across the pouch, cup, bag, and food truck.

From a coffee cup to a street-side presence, every application feels part of the same world.

WHAT WE CREATED
  • Brand kit
  • Packaging artwork
  • Figma design file
  • Application renders
KEEP EXPLORING

Explore related branding and website design projects.

All work
Bianca, Ashbi’s creative director
BiancaCreative director & your first conversation
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What’s next for your brand?

A new product, a brand refresh or a website that needs attention? Tell Bianca what you have in mind. We’ll talk through where Ashbi can help.

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