SELECTED WORK / Branding · Packaging
Blend: brand and packaging design.
A coffee identity with a playful point of view.

THE CONTEXT
Blend design project brief.
Blend Coffee Roasters speaks to a generation that values creativity and self-expression. Its identity brings that energy to everyday coffee rituals.
- Client
- Blend Coffee Roasters
- Year
- 2022
- Ashbi’s role
- Creative direction · Brand identity · Packaging design




THE APPROACH
Our brand identity and packaging design approach.
Oversized typography, blue and pink, and playful layouts carry the same personality across the pouch, cup, bag, and food truck.
From a coffee cup to a street-side presence, every application feels part of the same world.
WHAT WE CREATED- Brand kit
- Packaging artwork
- Figma design file
- Application renders
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All work
30 MINUTES WITH BIANCA
What’s next for your brand?
A new product, a brand refresh or a website that needs attention? Tell Bianca what you have in mind. We’ll talk through where Ashbi can help.
hello@ashbi.ca

