You’ve got a great website. It’s beautiful, works well, and you’re proud of it! But if you don’t take the time to promote your website and build an audience, it won’t matter how great your website is; no one will see it.
The trick is finding the proper channels to promote your website – since there are so many different avenues available today, it can be hard to determine which ones will work for you.
If you’re struggling to get visitors even though your site is top-notch, here are some of our best tips for promoting your website online:
Google AdWords is Google’s advertising platform. It allows you to place ads on Google, Yahoo and other search engines. AdWords has several forms of advertising, such as text or image ads.
If you are looking for a quick way to drive traffic to your website and generate leads/customers, then AdWords might be your best option.
Google My Business Listing
Google My Business (GMB) Listing is the official way to list your business on Google. It helps you with your search engine ranking, which means more traffic.
There are many advantages of having a GMB listing:
- It helps you get found by customers on Search, Maps and Google Assistant using your website address as the call to action (CTA). This can increase qualified leads and sales for businesses that get it right.
- You can share special offers or discounts with customers who visit Google from desktop computers, but mobile devices have no limitations.
Advertise on Social Networks
Social media is a great way to promote your website and drive traffic. You can use it to increase traffic, engage with your customers, or upgrade your website. The following are some of the best social networks for promoting your site:
Ask for References
One of the most effective ways to get backlinks is by asking for references. You can do this by requesting testimonials, referrals and reviews from your customers. You may also want to ask for advice or feedback on your business in general.
Use Content Marketing
Content marketing is a great way to build trust with your audience. Think about it: if you can show them that you’re an expert in something, they will be more likely to believe what else you say—and do what you ask!
Content marketing is also a great way to build relationships with your audience. Most people want the same things out of their relationships as they do their professional ones: respect, understanding, and loyalty. By giving them quality content that helps them solve their problems (and helps them learn new things), you’ll earn those things from them too!
Finally, content marketing is also one of the best ways to build credibility with your audience because it shows that you know what’s important about being an expert in this field–which means that people will listen when something comes up later. After all, now they trust that even if something seems “off” at first glance, there might be some truth (or at least some basis for concern).
Be sure to promote your website.
- Be sure to promote your website.
- Use social media to get the word out about your website. You can use Google AdWords, Facebook ads or local business search options on Google and Bing.
- Submit press releases that include a link to your website (don’t forget this critical step!)
So, now you know the best places to promote your website. If you want to get ahead of your competition and make sure people know about your site, be it a local brick-and-mortar store or online shop, you will need to take advantage of every opportunity to advertise. Please take a look at what we covered here again and think about whether or not it’s time for you to start reaching out with some content marketing strategies.