10 Principles of Good Web Design

In order to create an effective website, it is important to understand these 10 principles of good web design. We discuss ways to help you create a website that engages your audience and make it and easy to use.

By following these web design principles, you can create a high-quality website that provides a great user experience and meets the needs of your target audience. In this article, we will discuss 10 of the most important principles of good website design.

How Humans Engage With The Web

Easy navigation is a top priority on most websites, and search engines are the primary means of navigating online content. When users search for something, they do so by typing in a word or two that best describes their interests.

Users don’t read web pages. They scan them. When readers visit a webpage, they scan the page rather than read it in its entirety. They seek out certain key points, or anchors, to help them understand the content of the page.

F-Pattern [Image credit: NNGroup.com]

People don’t read every word on a page. They prefer to scan for the main idea and skip around for details. It is important to ensure that your website is viewed properly by the people who visit it.

Most web designers will design your website with adequate screen sizes so that it is more visually appealing to viewers. It will also ensure that users interact with your website longer than usual.

Users are impatient and want to be satisfied quickly. If a website is not able to fulfill your expectations, then the designer has failed in his job. The more steps you have to go through to find what you’re looking for and the more cluttered the layout, the more eager users are to leave the website and search for alternatives.

Users do not always make optimal choices. Users do not always use search engines to find the most relevant content they are looking for. Instead, they scan a website’s pages, going from one section to another.

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The most important content on this page can be seen in a few seconds. Image credits: tutsplus

1. Don’t make it difficult for users to accomplish tasks.

When creating an effective web design, you should strive to get rid of any questions that may arise in the navigation and architecture. A clear structure will help users find their path easier through self-explanatory links which are easily recognizable by sight or sound; this also keeps things simple for both designers as well as visitors!

If your navigation and site architecture aren’t intuitive, you’ll get more question marks from users. Clear structure, moderate visual clues, and easily recognizable links make it easy for users to find their way to their goals.

2. Avoid confusing users

People prefer easy accessibility. They want readily available information, which is why it is important to People like things that are easy to access; they prefer readily available information.

To make the most of your usefulness, include attention-grabbing call-to-actions on your website and convert navigational links into opportunities for communication, using headline sentences and sub-headlines, bullet points and catchy phrases instead of longer sentences.

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Image credits: Envato Elements

Users won’t use your website if they find it confusing; to avoid this, your designer will use hick’s law to recommend the best possible navigation system. Consider your customers’ needs when designing a user-friendly site; it will help boost your traffic and revenue.

3. Keep Your Users’ Attention

The importance of infographics, graphs and videos are often overlooked when creating a website. These important elements can help balance out the white space with negative spaces by providing high quality content that is user-friendly to look at!

Color creates balance and harmony. Contrasting colors that fit the background and lettering will be pleasing to users. Proficient designers are skilled at using color, contrast, and visual hierarchy to create effective designs.

4. Mobile Friendly

These days, most people are accessing websites on a variety of mobile devices. People are now more likely to access websites from their phones than their computers. To be accessible to the greatest number of people, make sure your website looks good and functions well on mobile devices.

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Image credits: searchenginejournal.com

5. Use Writing Styles To Engage Readers

If you want your writing to be read online, then it must be written differently from the way you would write for print. If the Web is different from print (and it is), then you need to adjust your writing style to accommodate users’ preferences and browsing habits.

Use active voice where possible, as this makes your writing sound more engaging and powerful. Write for your audience, not yourself. If you’re writing for other people, then there are certain things that will resonate with them more than if you were writing for yourself alone! This means that your tone should be friendly and approachable.

6. Aim for Simplicity

Simplicity rules in good web design. A clean, fresh design makes a site easier to navigate and its more aesthetically pleasing. Business websites should be kept focused; avoid unnecessary features that don’t serve a purpose or make it harder for your users to get things done.

Visitors to your website will look for visual cues that help them find the information, products and services you offer. A design element can be explicit—such as arrows or links—or very subtle. The placement of these visual elements is key in enticing visitors to take the desired action and making the site easy to read.

7. Use White Space

When designing a site, make sure to leave room for your content and images. Without white space (commonly called “negative space”), your page can get too cluttered and hard to read.

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Image credits: Envato Elements

9. Visual hierarchy keeps navigation simple

The visual hierarchy of your site’s navigation should make it easy to access your content in just a few steps. Of course, you don’t want any content to be missed, but endless dropdowns, buttons, and internal links will overwhelm people.

10. Authenticity creates trust.

Good design is honest. It does not make a product seem more innovative, powerful or valuable than it is. It is not manipulative.

Cliches and vague marketing copy won’t help you connect with people. Position yourself as a voice of authenticity by providing information that has value.

Enjoy The Process!

As in any creative practice, you will never be able to abide by these principles all the time, but keeping these guidelines in mind can help you avoid some common mistakes on your quest for successful web design.

Here at Ashbi Creative Studio, we understand that every client has different needs, goals and objectives. Therefore, we make sure that to give you the best services to help you achieve your specific business needs. Our web design services are tailored for every individual client.

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