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How To Create a Website For A Small Business

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You may think you need help to create a website, but the truth is that it’s easier than you think. It doesn’t take a lot of money or tech-savvy to have a simple site up and running—you need to know what you want on your site and how to get it there.

If you’re entirely new to creating websites, don’t worry! We’ll walk you through each step of the process.

Pick a Domain Name

When choosing a domain name, it would be best to keep a few things in mind.

First, make sure the domain name is available by using the domain checker at https://www.whois.com/ or https://www.domainsherpa.com/. If the site tells you that it’s taken, don’t choose that name!

Second, try to keep your URL short and memorable so that people can easily remember it by heart (especially if they’re not going to bookmark it).

Third, make sure that your URL isn’t too generic—for example: “cloudsolutionsforbusinesses” will be hard for people to spell correctly and may cause confusion when searching for your site on Google or other search engines.

Choose a Web Hosting Company

To choose a web hosting company, you need to consider the following factors:

Reliability

Reliability is crucial in your search for a new hosting provider. If your website goes down often or is slow to load, it can harm your business. You don’t want your customers to be frustrated by slow loading times or a site that doesn’t work when they try to access it.

Reputation

Choosing a company with a good reputation means that it has been around for a while and has satisfied its clients’ needs. That will give you confidence in their ability to handle your website.

Price

The price of your web hosting will depend on how much bandwidth, storage, and monthly traffic you need. You may need only minor storage or bandwidth if your website is a small business site or a personal blog.

However, if you have many images or videos on your site, consider paying more for storage space and bandwidth.

Customer service

If you have any questions or concerns regarding your website or web hosting, the company must have someone on staff who can help you. They must also have a good track record of responding quickly and professionally.

If they don’t respond promptly, you could end up losing customers due to their poor customer service skills.

Uptime

You could lose customers and revenue if your site is down for a few minutes; before choosing a host, research how long their servers have been up. Look for a company with a 99% uptime or higher track record.

Choose a Theme for Your Site

When choosing a theme for your site, you want to consider several aspects. First and foremost, it should match your brand.

The design of the website is an essential part of how people perceive your business, and if it doesn’t match up with what they’ve come to expect from you in other areas (your logo, business cards, etc.), then there could be some confusion about who or what you are.

Another critical factor is ease-of-use. If the website is complex for visitors to navigate and find information on their own, no one will visit it more than once (or ever).

You also don’t want a theme that looks outdated compared with other sites like yours because this could reflect poorly on both how professional you are and how much care went into creating it in the first place (not good!).

Ease-of-customization is another crucial aspect that almost any web designer would agree with me on here: just because YOU know how something works don’t mean everyone else does!

That being said, make sure that whoever creates/designs this thing knows what they’re doing so that not only will everything look nice but also function properly, too – otherwise, there might be some unexpected problems down the line, which could be better too!

Lastly, ease-of updating content should also be considered, especially since websites tend to stay static only a short time before changing over time due to new content being added regularly throughout their lifespan. Do you get where I’m going here?

Pick Colors and Fonts That Are Right for Your Brand

Your website’s colour scheme and fonts are an integral part of the overall look and feel, but it’s essential to ensure that they match your brand.

A good rule of thumb is to pick colours that reflect your business’s different aspects. For example, if you’re selling premium products, you might choose bold colours that stand out from the crowd, while if your business targets a younger demographic, then brighter tones might suit you better.

Regardless of what kind of site you have or who its audience is, here are some basic rules for picking the right colours:

  • Make sure that the font contrasts with its background colour—this makes text easier to read and makes visitors more comfortable browsing through content on their screens!
  • Choose easy colours on the eyes so people won’t get fatigued after spending too much time on a page without taking breaks from staring at bright or dark scenes (which may cause headaches).
  • Some good options include white backgrounds with black text (or vice versa), greenish hues like olive greens mixed with yellows/yellows mixed with blues/blues mixed w/”greenish” reds/reds mixed w/”blueish” browns/browns mixed w/”greenish” pinks/pinks mixed w/”blueish” purples…you get my drift?

Fill Your Content With Valuable Information

You must have content on your website. Content is king, and you must provide valuable information to your customers. Visuals are the second thing to consider when creating a website for your small business, but also make sure they find it easily.

There are several aspects of creating great content:

  • Include a mix of text and images in each post. Pictures can help break up text-heavy sections, but don’t go overboard! More photos will make people bounce from your site because it takes longer for them to load on their devices.
  • Make sure the subject matter is relevant to your target audience. This can be tricky if you run multiple businesses or offer different products or services. However, avoid confusing visitors by posting too much about unrelated topics simultaneously (unless those topics are connected as part of a series).

Make It Easy to Navigate Your Site

If your visitors want to find what they’re looking for, you need to make it as easy as possible. Here are some ways you can help them:

  • Use a menu bar at the top of your site. This should include links that take people directly to essential pages on your website, like “About Us” or “Our Services.” The menu bar should also link back to itself—so if someone clicks on one link in the menu and then clicks another link from there, they don’t end up at an unexpected page.
  • Use breadcrumbs. Breadcrumbs show visitors exactly where they are about all the other pages on a site so that they don’t get lost trying to navigate around! When designing your website, keep in mind how many levels deep each page goes into content–and whether there are any cross-links between pages (that is, linking from one page directly into another).
  • When adding links within content sections, make sure not too many options exist (no more than three or four). For example: if someone wants information about ABC Corporation’s services, then make sure all relevant information is located within an ‘About Us’ section rather than scattered throughout several different areas such as ‘Contact Information and ‘Our Clients’.

Make It Easy to Make Conversions or Purchases

There are many reasons why users will sign up for your website. You might want them to download an information sheet, register for an event, or make a purchase. Whatever the reason, you need to make it easy.

For example:

  • Make purchasing things on your site accessible by showing prices clearly and avoiding long forms (if possible).
  • Make it easy to contact you with questions or comments so they can get answers as fast as possible. This is also how people will ask about products that still need to be available on your website!
  • Make it easy to share your website with friends/family/colleagues so that more people can learn about what you do and hopefully become customers someday soon!

Creating a small business website is relatively easy.

Creating a small business website is relatively easy. You can create a website for your small business without hiring a web designer.

You can also create a website for your small business without paying for a web designer. And finally, you can create a website for your small business that does not cost much money.

This blog is about how to create websites, web design and small business sites in general. It will give you tips on how easy it is to make one yourself – no design skills are needed!

Conclusion

We hope our advice has helped you. To conclude, we’ll say that a website is a crucial tool for your business.

It can be the best way to build an audience and convince people to buy from you. We know it can seem intimidating initially, but with the right plan and knowledge of what makes a website successful, you can have yours up in no time!

And if you’re still not convinced about how important it is to have one, we encourage you to think back on all those times when someone asked, “Do they have a website?” and how often they responded, “Yes!”

Cameron Ashley

Cameron Ashley

Cameron is the co-founder of Ashbi Creative Studio. He helps companies grow their business with branding design and marketing strategy. Cameron is a digital marketing expert specializing in WordPress design and development, search engine optimization and content writing.

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