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How To Create a Website For A Small Business

Introduction

You may think you’re not able to create a website, but the truth is that it’s easier than you think. It doesn’t take a lot of money or tech-savvy to have a simple site up and running—you just need to know what you want on your site and how to get it there.

If you’re completely new to creating websites, don’t worry! We’ll walk you through each step of the process.

Pick a Domain Name

When choosing a domain name, you should keep a few things in mind.

First, make sure the domain name is available by using the domain checker at https://www.whois.com/ or https://www.domainsherpa.com/. If the site tells you that it’s taken, don’t choose that name!

Second, try to keep your URL short and memorable so that people can easily remember it by heart (especially if they’re not going to bookmark it).

Third, make sure that your URL isn’t too generic—for example: “cloudsolutionsforbusinesses” will be hard for people to spell properly and may cause confusion when searching for your site on Google or other search engines.

Choose a Web Hosting Company

To choose a web hosting company, you need to consider the following factors:

Reliability

Reliability is crucial in your search for a new hosting provider. If your website goes down often or is slow to load, it can have a negative impact on your business. You don’t want your customers to be frustrated by slow loading times or a site that doesn’t work when they try to access it.

Reputation

If you choose a company with a good reputation, it means that they have been around for a while and that they have satisfied their clients’ needs. That will give you confidence in their ability to handle your website.

Price

The price of your web hosting will depend on how much bandwidth, storage, and monthly traffic you will need. If your website is a small business site or a personal blog, then you may not need very much storage or bandwidth.

However, if you have a large number of images or videos on your site, then you may want to consider paying more for more storage space and bandwidth.

Customer service

If you have any questions or concerns regarding your website or web hosting, it’s important that the company has someone on staff who can help you out. It’s also important that they have a good track record of responding quickly and professionally.

If they don’t respond in a timely manner, you could end up losing customers due to their poor customer service skills.

Uptime

If your site is down for even a few minutes, you could lose customers and revenue. Before choosing a host, research how long their servers have been up. Look for a company with a track record of 99% uptime or higher.

Choose a Theme for Your Site

When choosing a theme for your site, you want to consider several aspects. First and foremost, it should match your brand.

The design of the website is an important part of how people perceive your business and if it doesn’t match up with what they’ve come to expect from you in other areas (your logo, business cards, etc), then there could be some confusion about who or what you are.

Another important factor is ease-of-use. If the website is difficult for visitors to navigate and find information on their own, then no one will visit it more than once (or ever).

You also don’t want a theme that looks outdated when compared with other sites out there like yours because this could reflect badly on both how professional you are as well as how much care went into creating it in the first place (not good!).

Ease-of-customization is another important aspect that almost any web designer would agree with me on here: just because YOU know how something works don’t mean everyone else does!

That being said; make sure that whoever creates/designs this thing knows what they’re doing so not only will everything look nice but also function properly too – otherwise there might be some unexpected problems down the line which isn’t good either!

Lastly but certainly not least; ease-of updating content should also be considered especially since websites tend not to stay static very long before changing over time due to new content being added regularly throughout their lifespan . . . Do you get where I’m going here?

Pick Colors and Fonts That Are Right for Your Brand

Your website’s color scheme and fonts are an integral part of the overall look and feel, but it’s important to make sure that they also match your brand.

A good rule of thumb is to pick colors that reflect different aspects of your business. For example, if you’re selling premium products, you might choose bold colors that stand out from the crowd; while if your business is targeting a younger demographic, then brighter tones might suit you better.

Regardless of what kind of site you have or who its audience is, here are some basic rules for picking the right colors:

  • Make sure that the font contrasts with its background color—this makes text easier to read and will make visitors feel more comfortable when browsing through content on their screens!
  • Choose colors that are easy on the eyes so people won’t get fatigued after spending too much time on page without taking breaks from staring at bright scenes or dark scenes (which may cause headaches).
  • Some good options include white backgrounds with black text (or vice versa), greenish hues like olive greens mixed with yellows/yellows mixed with blues/blues mixed w/”greenish” reds/reds mixed w/”blueish” browns/browns mixed w/”greenish” pinks/pinks mixed w/”blueish” purples…you get my drift?

Fill Your Content With Valuable Information

You must have content on your website. Content is king, and it’s important that you’re not only providing valuable information to your customers visuals are the second thing to consider when creating a website for your small business but also making sure they find it easily.

There are several aspects of creating great content:

  • Include a mix of text and images in each post. Images can help break up text-heavy sections, but don’t go overboard with them! Too many images will make people bounce from your site because it takes longer for them to load on their devices.
  • Make sure the subject matter is relevant to your target audience. This can be tricky if you run multiple businesses or offer different products or services, but try not to confuse visitors by posting too much about unrelated topics at once (unless those topics are connected as part of a series).

Make It Easy to Navigate Your Site

If you want your visitors to find what they’re looking for, you need to make it as easy as possible. Here are some ways you can help them:

  • Use a menu bar at the top of your site. This should include links that take people directly to important pages on your website, like “About Us” or “Our Services.” The menu bar should also link back to itself—so if someone clicks on one link in the menu and then clicks another link from there, they don’t end up at an unexpected page.
  • Use breadcrumbs. Breadcrumbs show visitors exactly where they are in relation to all the other pages on a site so that they don’t get lost trying to navigate around! When designing your website keep in mind how many levels deep each page goes into content–and whether there are any cross-links between pages (that is, linking from one page directly into another).
  • When adding links within content sections make sure not too many options exist (no more than three or four). For example: if someone wants information about ABC Corporation’s services then make sure all relevant information is located within an ‘About Us’ section rather than scattered throughout several different areas such as ‘Contact Information’ and ‘Our Clients’.

Make It Easy to Make Conversions or Purchases

There are a lot of reasons why users will sign up for your website. You might want them to download an information sheet, register for an event, or make a purchase. Whatever the reason, you need to make it easy.

For example:

  • Make it easy to purchase things on your site by showing prices clearly and avoiding long forms (if possible).
  • Make it easy to contact you with questions or comments so they can get answers as fast as possible. This is also how people will ask about products that aren’t available on your website yet!
  • Make it easy to share your website with friends/family/colleagues in order that more people can learn about what you do and hopefully become customers themselves someday soon!

Creating a small business website is not difficult.

Creating a small business website is not difficult. In fact, you can create a website for your small business without having to hire a web designer.

You can also create a website for your small business without having to pay for a web designer. And finally, you can create a website for your small business that does not cost much money at all.

This blog is about how to create websites, web design and small business sites in general. It will give you some tips on how easy it is to make one yourself – no design skills needed!

Conclusion

We hope our advice has helped you. To conclude, we’ll just say that a website is a crucial tool for your business.

It can be the best way to build an audience and convince people to buy from you. We know it can seem intimidating at first, but with the right plan and knowledge of what makes a website successful, you can have yours up in no time!

And if you’re still not convinced about how important it is to have one then we encourage you to think back on all those times when someone asked “Do they have a website?” and how often did they respond “Yes!”

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Ashbi Creative Studio
branding design and digital marketing services