How to Write a Blog Post



To get your readers’ attention and keep it, you must ensure that your blog posts are designed well. The design of a post is just as important as the words themselves.

Your post should be easy to read and look good on any device. The design of your blog post is what will keep your readers reading. Here’s how to ensure that your posts’ writing is top-notch.

Related: Writing Tips for Content Marketing

Write a headline that is clear and concise.

The headline is the first thing your reader will see, and it’s essential to keep it clear and concise so readers can get a general idea of what you will discuss in your article.

Your headline should also be relevant to the content of your blog post—otherwise, they’ll click away before they get to read anything!

When writing your blog post, think of it as a story. Your readers want to be entertained and engaged, so ensure you hire1 them with your account.

Write in an active voice; using passive voice can make your writing sound bland.

Interlink your posts

To build a beneficial blog, you must include links to other related blog posts rather than just a collection of posts.

A great way to do this is to include links in each post that points to related posts on your blog. This will allow people interested in a specific topic to quickly find more information about it.

Related: 10 Principles of Good Web Design

Choose the right tone for your audience.

When writing blog posts, one of the most important things you can do is choose the right tone.

But your tone still matters even if you’re writing about something lighthearted, like baking or travel. How you deliver information makes a difference in engaging your readership.

If your brand is known for its humour and wit, you’ll want to ensure that spirit is reflected in your blog posts.

Often, if you want people to take your content seriously and read it carefully rather than skimming over it, it is best to write with a professional tone in an active voice.

Include a call to action

You should always add a call to action in your blog post. A CTA prompts readers to take action, like signing up for an email list or reading further into other related blog posts.

Your blog posts should have an end goal they want their readers to reach—and there’s usually some benefit associated with achieving that goal.

Goals might be getting more leads for your business, learning a skill or purchasing a new product or service.

Related: How a Local Business Can Use a Website to Grow

Break up text with small paragraphs and subheadings

One of the most basic ways to break up large blocks of text is with subheadings.

Like chapter titles and subtitles work in books, subheadings give readers an idea of what they’re about to read before they do it.

You want to keep your readers engaged with your blog post. To do that, you need to break up text into small paragraphs, and this will make it easier for readers to digest the information and absorb it.

Format your text to be readable on all screen sizes

If you want to design a blog post that’s easy to read, then it’s essential to use a 16-pixel font so your text can be read on all devices. You also want to use a font that will not strain your reader’s eyes.

Use Contrast

White on black can be too much contrast for some readers (especially those with vision problems).

The darker gray text allows for more contrast between the text and the background light gray, still being easy to read.

Keep paragraphs narrow and short.

In addition, text paragraphs should not be too broad. A comprehensive section is more challenging to skim than a short paragraph because there are too many words per line.

Too many long paragraphs can make text hard to follow because of how much information is crammed into one area.

Related: Is Your Marketing Copy Connecting to Your Audience?


After reading this article, you should feel confident that writing and designing a blog post is not as complicated as it might seem.

Cameron Ashley

Cameron Ashley

Cameron is the co-founder of Ashbi Creative Studio. He helps companies grow their business with branding design and marketing strategy. Cameron is a digital marketing expert specializing in WordPress design and development, search engine optimization and content writing.

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