Toronto’s CPG & DTC Branding Agency
We help consumer brands stand out on shelf and online — packaging, identity, web, and marketing built for growth.
Why Toronto Brands Choose Ashbi
Building a consumer brand is hard. Doing it without a partner who understands the landscape — CPG retail buyers, DTC acquisition economics, Canadian regulatory nuances — is harder. Ashbi Design was built for exactly this.
Packaging That Converts
Your packaging is your most powerful sales tool. We design for shelf impact and DTC unboxing — every label, structure, and substrate chosen with purpose.
Full-Service, Zero Handoff Chaos
Strategy, identity, packaging, web, and digital under one roof. No managing five agencies, no brand inconsistency. One team, one vision.
Built for DTC Growth
We understand customer acquisition, retention, and lifetime value — not just aesthetics. Our design decisions are grounded in what drives revenue.
Results-Focused, Not Award-Chasing
We measure success in listings secured, conversion rates improved, and brands launched confidently — not Cannes Lions. Beautiful work that actually performs.
Our Services for Toronto Consumer Brands
From seed stage to national retail, we have the full toolkit to take your brand from concept to market.
Brand Identity Design
Logo, typography, colour system, brand guidelines — built to flex across digital and physical touchpoints. A brand identity that communicates authority before a word is read.
Packaging Design
Retail-ready packaging for food, beverage, beauty, supplement, and lifestyle categories. Structural, label, and secondary packaging designed for Canadian and US markets.
Web Design & Development
Shopify and WordPress stores built for conversion. Designed with your customer journey front-of-mind — from first impression to checkout and repeat purchase.
Digital Marketing
SEO, paid media strategy, email marketing, and content designed specifically for consumer brands. Grow your audience and turn first-time buyers into loyal customers.
Toronto-Based. Built for Canadian & North American Markets.
Ashbi Design is a family-owned Toronto agency run by Cameron and Bianca Ashby. We live and work in the same market as our clients — we shop at Loblaws, browse Shopify stores, and understand what Canadian consumers respond to.
That local intelligence matters. We know the difference between a product designed for Whole Foods USA and one destined for Ontario Natural Foods Co-op. We understand Health Canada labelling requirements alongside FDA. We design for both.
Our clients aren’t just local, either — Ashbi serves CPG and DTC brands across Canada, the US, and internationally. Toronto roots, North American reach.
Ready to Elevate Your Brand?
Let’s talk about where your brand is today and where you want it to go. No pitch deck, no pressure — just a real conversation about your product and your goals.
Frequently Asked Questions
What does a CPG branding agency do?
A CPG (Consumer Packaged Goods) branding agency helps product-based businesses develop and communicate their brand identity across every consumer touchpoint. This includes brand strategy, visual identity (logo, colour, typography), packaging design, retail presentation, and digital channels. For CPG brands, packaging is often the primary brand expression — it needs to work at shelf scale, from arm’s length, and signal both quality and category fit in under two seconds.
How much does brand identity design cost in Toronto?
Brand identity design in Toronto typically ranges from $3,000–$5,000 for early-stage startups needing core brand elements, to $10,000–$25,000+ for comprehensive brand systems that include strategy, full identity, packaging, and brand guidelines. Pricing depends on scope, number of SKUs, and how much strategic work is included. We offer project-based and retainer engagements — contact us for a tailored quote.
Do you work with DTC brands outside Toronto?
Yes — while we’re based in Toronto, our clients span Canada, the United States, and internationally. We work fully remote and async when needed. Toronto is our home market, but the DTC landscape is global and our work reflects that. If you’re building a direct-to-consumer brand anywhere in North America, we can help.
What’s the difference between CPG and DTC branding?
CPG branding is designed primarily for retail environments — shelf placement, retailer relationships, and in-store visibility are paramount. DTC (direct-to-consumer) branding prioritizes owned digital channels — your website, email, social media, and unboxing experience. Many modern brands are both: they sell through retail and direct. Ashbi designs for both contexts, ensuring your brand is coherent and compelling whether a customer finds you on Shopify or in a grocery aisle.
