Brand identity for physical products
Build a brand people can recognize before they read the label.
Ashbi develops the strategy and visual system behind consumer brands. The work connects your positioning, packaging, digital storefront and launch material instead of treating the logo as a standalone task.
What the engagement can cover
Positioning
Audience, category, competitive context, brand idea, voice and the decisions your visual system needs to support.
Identity system
Logo family, typography, colour, image direction and practical rules for using the system consistently.
Launch application
The priority touchpoints needed to put the identity to work, which may include packaging, web, campaign or sales material.
Best suited to
Founders launching a physical product, established brands that have outgrown an improvised identity, and teams preparing for packaging or e-commerce work that needs a stronger foundation.
Related work: Shongani SkinCoCoFroClypse Beauty
Tell us what is changing.
Share the product, business stage, timing and what the current brand is not doing well enough.
Start a brand identity inquiry