7 Reasons to Hire a Designer for your Business


Hiring a professional website designer to build your business’ online presence has a range of benefits. It can boost your search results, generate more conversion and give you an extra edge over your competitors. To outline the key benefits of hiring a professional web designer, below are 7 reasons to hire a designer for your business.

If you’re just starting out, ensure your business is set up for success.

If you’re just starting out, ensure your business is set up for success.

  • A professional website is a good way to market your business and reach new customers.
  • A professional website will help you build trust with customers, which can lead to more sales in the future.
  • A professional website will help you stay competitive by showing off quality work and making sure people see what you have to offer as a small business owner.

A professional website provides credibility and builds trust.

A professionally designed website helps to build credibility and trust. It also serves as a powerful marketing tool, effectively communicating your brand’s message, expertise and quality to your customers. When you hire a professional web designer, you can be sure that the site will reflect the best of what you have to offer — from the visual design of the logo or brand identity elements to the content strategy that represents your organization’s personality and goals.

Expert design will help attract more customers to your business.

Expert design will help attract more customers to your business.

Your website is the first impression potential customers have of your business, and a good design can help you stand out from the competition. When it comes to attracting new clients and increasing sales, having an attractive and professional looking website is crucial. A well-designed website that displays your products in an effective way can help you attract more customers by:

  • Providing more information about your company such as who you are and what services/products you offer
  • Displaying any awards or recognition that your company has received
  • Showcasing testimonials from previous clients

A consistent look and feel leads to more conversions.

Consistency is one of the most important factors in creating a good user experience. You want to make sure that your product has a consistent look and feel, so that it doesn’t confuse or distract users.

Consistency is also important for branding: if you have multiple products with varying designs, this can be confusing for customers and hinder their ability to recognize your brand. A common mistake made by start-ups is having two or three completely different styles of design on their websites and social media channels—it’s not fun for people who are trying to engage with your company, but it’s also confusing! If they see “Brand X” written somewhere else while visiting another part of the site, they might get confused about what they’re seeing (and not convert).

A custom-designed website will keep your customers engaged.

A well-designed website can help keep your customers engaged. When they find what they’re looking for, they’ll be happy and more likely to stay on your site. If you can make it easy for them to find what they need quickly, that’s even better!

You don’t have to use a lot of words or images; just make sure that the content is relevant, easy-to-read and easily accessible by both search engines (SEO) and viewers alike.

Stay competitive with a site that’s easily accessible on all devices.

You’re not the only one who wants a mobile-friendly site. It’s important to note that your website is not just for desktop users anymore; people are trying to access it on mobile devices more and more as well. If your business has a responsive design, or if you choose to hire a designer specifically to create one, then you can rest assured that your site will be easily accessible on all devices.

Mobile friendly websites are also very important because they help search engines rank websites higher than those that aren’t optimized for mobile devices. Many webmasters use this as an excuse not to build a responsive design but we believe that having an optimized site is essential in today’s world of digital marketing!

Your time is valuable — focus on what you do best, not your web design.

When you hire a designer, the designer will create your website or app. You’ll have one less thing to worry about, freeing up your time and energy for what really matters: growing your business.

Instead of fretting over design details or getting bogged down in minutiae, you can focus on where you’re best suited to contribute—and that’s probably at the top of the funnel (i.e., prospecting).

Don’t waste time with DIY when a professional has the skills to build a better site in less time.

Don’t waste your time with DIY when a professional has the skills to build a better site in less time and for less money.

When you’re ready to launch your new website, it’s tempting to take on the task of building it yourself using an off-the-shelf website builder like Wix or Squarespace. These tools are great for getting started without spending much money, but you’ll likely end up paying more down the road when you start running into issues with functionality, design and layout. Plus they can be limiting: if your business needs something that doesn’t come standard with these platforms—like ecommerce capabilities or custom code—you may have to hire someone else anyway.

A professional designer will be able to help guide you through every step of this process so that the final product aligns perfectly with both your company’s brand identity and goals for growth (not only does this save time but it also saves money).


Hopefully, we’ve given you a better understanding of why hiring a designer is the right move for your business. It might feel like an investment at first, but it’s well worth it in the long run. Consider all of the advantages we’ve discussed, from establishing credibility to boosting your sales and more. The design will be uniquely yours and the results will speak for themselves: more conversions, more customers, and more money! Ready to get started? Browse our amazing designers who can build you an unforgettable website that will make a strong impression on visitors.

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Ashbi Creative Studio
branding design and digital marketing services