Hiring a professional designer to build your business’s online presence has many benefits. It can boost your search results, generate more conversions and give you an edge over your competitors. To outline the key benefits of hiring a professional designer, below are seven reasons to hire a designer for your business.
Starting a business can be scary, but it doesn’t have to be.
You must get organized and ensure you’re set up for success. One way to do that is with a professional website that lets you showcase your work and build trust with customers, which can lead to more sales in the future.
A professional website will also help you stay competitive by showing off quality work and ensuring people see what you offer as a small business owner.
1. A professional website provides credibility and builds trust.
A professionally designed website helps to build credibility and trust. It also serves as a powerful marketing tool, effectively communicating your brand’s message, expertise and quality to your customers.
When you hire a professional web designer, you can be sure that the site will reflect what you offer — from the visual design of the logo or brand identity elements to the content strategy that represents your organization’s personality and goals.
2. The expert designers will help attract more customers to your business.
Your website is the first impression potential customers have of your business, and a good design can help you stand out from the competition.
When it comes to attracting new clients and increasing sales, having an attractive and professional-looking website is crucial.
A well-designed website that effectively displays your products can help you attract more customers by:
- Providing more information about your company, such as who you are and what services/products you offer
- Displaying any awards or recognition that your company has received
- Showcasing testimonials from previous clients
3. A consistent look and feel lead to more conversions.
Consistency is one of the most critical factors in creating a good user experience. You want to ensure that your product has a consistent look and feel so that it doesn’t confuse or distract users.
Consistency is also essential for branding: having multiple products with varying designs can confuse customers and hinder their ability to recognize your brand.
A common mistake of start-ups is having two or three completely different design styles on their websites and social media channels—it’s not fun for people trying to engage with your company, but it’s also confusing!
If they see “Brand X” written elsewhere while visiting another part of the site, they might get confused about what they’re seeing (and not converting).
4. A custom-designed website will keep your customers engaged.
A well-designed website can help keep your customers engaged. When they find what they’re looking for, they’ll be happy and more likely to stay on your site. If you can make it easy for them to see what they need quickly, that’s even better!
You don’t have to use many words or images; make sure the content is relevant, easy to read and easily accessible by both search engines (SEO) and viewers alike.
5. Stay competitive with a site that’s easily accessible on all devices.
You’re not the only one who wants a mobile-friendly site. It’s important to note that your website is not just for desktop users anymore; people are trying to access it on mobile devices more and more as well.
If your business has a responsive design, or if you hire a designer specifically to create one, you can rest assured that your site will be easily accessible on all devices.
Mobile-friendly websites are also critical because they help search engines rank websites higher than those that aren’t optimized for mobile devices.
Many web admins use this as an excuse not to build a responsive design, but we believe that having an optimized site is essential in today’s world of digital marketing!
6. Your time is valuable — focus on what you do best, not your web design.
The designer will create your website or app when you hire a designer. You’ll have one less thing to worry about, freeing up your time and energy for what matters: growing your business.
Instead of fretting over design details or getting bogged down in minutiae, you can focus on where you’re best suited to contribute—and that’s probably at the top of the funnel (i.e., prospecting).
7. Don’t waste time with DIY when a professional has the skills to build a better site in less time.
Don’t waste your time with DIY when a professional has the skills to build a better site in less time and for less money.
When you’re ready to launch your new website, it’s tempting to build it yourself using an off-the-shelf website builder like Wix or Squarespace. These tools are great for getting started without spending much money, but you’ll likely pay more when running into functionality, design and layout issues.
Plus, they can be limited: if your business needs something that doesn’t come standard with these platforms—like eCommerce capabilities or custom code—you may have to hire someone else.
A professional designer will be able to help guide you through every step of this process so that the final product aligns perfectly with both your company’s brand identity and goals for growth (not only does this save time, but it also saves money).
Hopefully, we’ve given you a better understanding of why hiring a designer is right for your business. It might feel like an investment initially, but it’s well worth it in the long run. Consider all of the advantages we’ve discussed, from establishing credibility to boosting your sales, and design will be uniquely yours.
The results will speak for themselves: more conversions, customers, and money! Ready to get started? Browse our fabulous designers who can build you a fantastic website that will make a strong impression on visitors.