SEO: A Beginner’s Guide to Search Engine Optimization



Welcome to the world of search engine optimization (SEO). This article is for you if you’re a blogger, entrepreneur, or small business owner interested in getting more eyeballs to your website.

You’ll learn the basics of SEO and discover how it can help you appear higher on Google (and other search engines) so that people can find your brand online.

What is SEO?

SEO stands for search engine optimization, and SEO is the process of optimizing a website to increase its visibility in search engines. 

Search engines are tools that allow users to find information on the Internet through the indexation and ranking of pages, sites, and other content.

In other words, if you want more people to visit your website or blog through organic (or unpaid) traffic from Google, Bing, and Yahoo!, then you should learn how to optimize it according to their standards.

If this sounds like something you would be interested in doing, then keep reading!

How Search Engines Work

If you want your website to rank higher on search engines, you need to understand how they work. Search engines like Google use two main factors to determine which websites are the most relevant for a given query:

  • Authority: A website’s authority is decided by domain age, number of backlinks and social media signals.
  • Content quality: The content found on your site ultimately determines whether or not it will rank highly in search results. Rate includes text length, keyword usage, images/alt tags and other elements that add value to users’ experiences with your site’s content.

Types of Search Engines

You must clearly know what terms to use when you’re new to SEO. A search engine is a broad term that refers to any tool that allows users to search for things online. 

Search engines are the essential tool for online marketing because they allow your website to be found on the Internet by anyone looking for it.

How to improve search engine ranking

There are several ways to improve your search engine ranking. The first way is through on-page SEO, which involves optimizing a website’s content so that search engines can easily index it. 

The second method is off-page SEO, including link building, guest posting, and content marketing.

  • On-Page SEO: Optimize your content by targeting your content on popular topics and keywords that are searched. This will increase its credibility with Google by clearly telling Google who you are and what you do.
  • Off-Page SEO: Reach out to other websites in your niche. Write content for them or ask for links to existing content. This will make it more likely that Google considers your website an authority within its niche category or industry sector (and therefore ranks you higher).

How to perform Keyword research

Keyword research determines which keywords your customers use to find you and what search terms your competitors rank for. 

By identifying these terms, you can optimize your site to rank higher in search engines and convert more visitors into customers.

Keyword research is one of the essential parts of SEO because it lays the foundation for everything else that comes later. 

You need to know what people are searching for to determine what content or products they want to consume. 

If no one has ever searched for “pink flamingo searches,” then there’s no point in creating any content about them!

It’s also crucial if you want to improve conversion rates—in other words, turn visitors into buyers or subscribers—by targeting high-intent keyword phrases like “buy pink flamingos” instead of broad ones like “pink flamingos.”

Content is King

The most important thing to consider when running a website is creating content that engages your audience. 

This will help improve the user experience and keep people returning to your site. If you have good quality content on your site, you’re more likely to rank in search engines, which means more organic traffic (free). 

Becoming an authority in your industry will also give you more credibility and drive repeat visits from readers.

SEO Best Practices

The first step to optimizing your site for search engines is ensuring it’s optimized for humans. That means you need a solid foundation of content that helps people find the information they’re looking for quickly and easily. 

Once your content is in place, it’s time to start thinking about how search engines will crawl through that data to determine relevance and rankings.

Here are some best practices:

  • Use keywords in the title tag, URL, and body of the content on each page of your website or blog post.
  • Use keywords in the alt text of images on each page and meta descriptions on pages where applicable. Make sure you don’t repeat them too much so as not to “keyword stuff” (bury) them under other text without adding value to the user experience (UX). The goal here is to balance showing off relevant keywords while also maintaining readability; i.e., stay moderate with keyword stuffing just because you can!
  • Use keywords in meta-keywords tags when applicable; this can help increase your rankings if done correctly but should only be used at its expense over user experience considerations such as quality content creation.

SEO tools and services.

Many SEO tools and services available online can help you optimize your website for search engines. 

These tools are helpful to both beginners and experts alike because they provide information on how to optimize your website and suggestions on improving the ranking of a particular page in search engines.

Some of these services include Moz, SEMrush, Ahrefs, and others, allowing users to analyze their competition’s websites in terms of backlinks (the number of sites that link back) and internal links (the number of times one place mentions another).

Using such tools allows you to determine if there are any issues with your own website’s structure before submitting it for optimization.

Optimizing a website can help to bring more traffic in, thus increasing the revenue of a business.

By optimizing a website, you can help to bring more traffic in, thus increasing the revenue of a business. Search engines are the primary method of finding information on the Internet, and SEO is increasing the number of visitors to your website by improving its visibility in search results. 

It is a long-term strategy that requires time and effort, but it can be gratifying for small businesses that want to expand their online presence.


Now that you have a foundational understanding of how search engines work and what makes websites rank higher, you can take some steps to optimize your website. 

The sooner you get started, the better because this will give your site time to grow in popularity with search engines before Google is updated again.

Cameron Ashley

Cameron Ashley

Cameron is the co-founder of Ashbi Creative Studio. He helps companies grow their business with branding design and marketing strategy. Cameron is a digital marketing expert specializing in WordPress design and development, search engine optimization and content writing.

One Response

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