There are many ways to build your clientele. It can take time and effort, and it’s not easy!
This post will discuss some methods that have worked well for me and some creative ideas for finding new clients for your business or freelance career.
Create a Niche Portfolio
Ask yourself three questions:
Who is my Ideal client?
What kind of work sparks inspiration?
What problems can I solve for my clients?
These questions give you ideas for briefs you can work on. Your ideal client may find a solution in your portfolio.
Use Storytelling In Your Portfolio
If you’re looking to get graphic design clients, storytelling is the best way to showcase your work.
Stories are compelling and memorable. They give a glimpse into who you are as a designer and how you approach and solve problems.
Share Your Work Everywhere
You don’t need to share excellent work. Sharing concepts or first drafts of a project can be a great way to start a conversation.
Seek out different design communities. You’re everywhere; you never know who you might inspire or begin working with.
Grow Your Network
Networking is one of the best ways to get your name out there and meet people who can help you solve your issues.
Join Facebook or LinkedIn groups
Attend local networking events
Reach out to clients and other designers
Collaborate With Other Designers
If you’ve some free time, consider reaching out to someone with experience in graphic design and see if they’d be interested in working together.
You may find they need help with a small project or help them in an intern or student position.
Create a website
Even with all the different social platforms, A professional website is crucial.
A website offers more opportunities to sell your services websites show off more work, reviews, and persuasive sales copy. These features can boost credibility and seal new deals.
Create a blog
A blog provides an opportunity to share your process with others. Share your perspective with others, and they will find it interesting.
The blog will eventually lead them back to your website, where they can see services or opportunities.
Start an email list
Sending blog posts, videos, tips, and tricks you found helpful can help build trust with new prospects or past clients.
You can also send them special offers or update them on what’s happening with your business.
Graphic design is a competitive field, so you may work hard to land your first clients. But once you do, it will be easier to get more work in the future. So don’t give up! Keep at it, and soon enough, people will start noticing your work—and hiring you.
